CONTRAVISION SCORES AT RUGBY WORLD CUP IN AUCKLAND - September 21, 2011
Auckland - 20 September 2011 - Starleaton is delighted to announce that Omnigraphics in New Zealand has recently produced two iconic building wraps in Auckland which are believed to be the first such large scale wraps to be applied in New Zealand. The first was for KMPG whose ‘Passionate Partner’ campaign reflects their role in sponsoring the World Cup and was produced by Omnigraphics for their advertising agency, Saatchi and Saatchi. The project was carefully managed to ensure a smooth transition from creation to completion as the specifics of the building required meticulous planning. The whole image comprises 476 individual panels measuring a total of 32.5 metres across and 16.5m high. Abseilers were used to apply the graphics due to the exterior layout of the building.
The client was delighted with the finished product and it is a timely and striking addition to the cityscape of Auckland.
Our second large scale wrap, which is by far the biggest seen in New Zealand, was again the result of careful collaboration between the client and their agency. This time Omnigraphics worked closely with Auckland Tourism, Events and Economic Development and their agency Ogilvy to create a building wrap featuring the strapline ‘The World’s Here to Play’ which measures 23 metres across by 53 metres high. This strapline and imagery has also been carried across public transport in Auckland strengthening the message of international collaboration and enjoyment.
Both wraps were printed onto Contra Vision Performance perforated material, 30% transparency being especially chosen to provide extra vibrancy to the images and give them more ‘pop’, which was essential to the client.
Steve Spear, general manager of Omnigraphics comments, ‘ the building wraps are superb and the whole process from design, management, production and application went smoothly, the material was easy to print, application was simple and went like a dream. We have been delighted with the outcome and have entered these building wraps into the Contra Vision 3rd International Artists competition.’
Transport advertising is also a feature of the Rugby World Cup promotion; also printed using Contra Vision materials.
Contra Vision
www.contravision.com
Starleaton Digital Solutions
www.starleaton.com
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